Feature films became another popular component of the schedule. Many viewers experienced international cinema through television for the first time, contributing to broader cultural exposure.
Language instruction programs were also introduced, reflecting the government’s emphasis on education and modernization.
Daily news broadcasts informed citizens about national and international events, while psychological discussions and educational talks addressed social issues and personal development.
This diverse programming established television as an important source of both entertainment and public information.
Financing Through Commercial Advertising
Unlike later government-operated broadcasting, Iran’s first television station functioned as a private commercial enterprise.
Its principal source of revenue was advertising. Businesses purchased airtime to promote consumer products, household goods, automobiles, food products, and various commercial services.
