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Pepsi is expected to release the advertising video in the coming days, weeks ahead of the Qatar World Cup’s kick off date. Many attributed the choice of Marrakech’s old medina to its similarities with the old town of Doha, Qatar. The video prompted differing reactions among Moroccan social media users, with some viewing the advertising campaign as a publicity stunt for Marrakech and Morocco as a tourist and shooting destination. Others, however, accused the 2022 Qatar World Cup of appropriating Morocco’s heritage and presenting it as Qatari heritage.
