The 1970 Omani coup d’état led to the overthrow of Sultan Said bin Taimur by his reformist son Qaboos bin Said who was backed by a major British military intervention in the conflict. The British initiated a “hearts and minds” campaign to counter the communist rebels and began the process of modernising the Sultan of Oman’s Armed Forces while simultaneously deploying the Special Air Service to conduct anti-insurgency operations against the rebels.