The presence of Kim Jong-un in the flooded areas of North Korea


The Role of Propaganda

The North Korean government’s response to the floods has been heavily influenced by its propaganda apparatus, which has sought to portray Kim Jong Un as a benevolent and capable leader. State media coverage of Kim’s visit to Uiju and the subsequent reconstruction efforts have been carefully crafted to reinforce this narrative, emphasizing his “sacred leadership” and “warm love” for the people.

At the same time, the regime has used the floods as an opportunity to criticize South Korea and other perceived enemies. By accusing South Korea of exaggerating the extent of the damage and casualties, the regime has sought to deflect blame for its own shortcomings and rally domestic support against external threats.

Humanitarian Concerns

The floods in North Korea have highlighted the country’s vulnerability to natural disasters and the challenges it faces in providing for its people. With thousands of homes destroyed and large swaths of agricultural land flooded, there are serious concerns about the potential for food shortages and other humanitarian crises in the coming months.