In the second part of Ashkob, there was not only a cafe, a restaurant, but also a place to buy clothes, handicrafts, and other goods of this kind. First Ashkoob was specialized in selling food. In the first days, Tehranis who had gone to Ferdowsi’s store to see its splendor were confused and confused. They were in a hurry to see everything and buy as much as they could and break their heads from trying to buy. They were excited, and they went up and down the escalator with a little fear and trembling, and they didn’t know what to do with all that happiness! But very soon the fever of Tehranis subsided, and the Ferdowsi store became something like a thousand new and new things that disappeared and became old and annoying. We said that Ferdowsi Store was the first shopping center in the country that had an escalator. One of the attractions of the store and its reputation was the same as its escalator. An officer with his chest pushed forward and wearing a full face stood by the stairs and was careful that the women’s clothes and chadors did not fall on the stairs and the children did not do their own work.