” It was with the opening of the Ferdowsi store that people experienced the joy of shopping with more heart and happiness in a calm and pleasant environment, and the variety of products offered allowed them to choose products and buy freely. Fortunately, it is still possible to see the interior of Ferdowsi store from the movie sequences and learn about the way of shopping and visiting customers and the work of store employees. In 1339, three years after the opening of the Ferdowsi chain store, the movie “Fear and Hope” directed by Ahmed Fahmi was made. Parts of this movie were filmed inside the store. The story of the Bim and Omid movie was that the main actor of the movie, who is an employee of Ferdowsi Store, gets sick and stays at home.