Pictures of the opening of Ferdowsi store


Governmental Involvement and Economic Impact

In 1340 (1961 CE), the Iranian government took control of Ferdowsi Chain Store by purchasing all its shares. This move reflected the government’s belief in the importance of centralized commerce in shaping Iran’s economic future. The state’s involvement also demonstrated how essential the store was to Iran’s broader economic policies, as the government wanted its agencies to procure goods directly from the store.

The government’s directive for its agencies to buy from Ferdowsi showed the significance of this store within the country’s distribution network. This policy was aimed at reducing dependency on traditional market systems and ensuring that government-controlled commerce flourished in a modern and efficient manner. This centralization helped eliminate some of the inefficiencies and complexities that had long plagued the traditional market systems.