Foreign media reports on the hot cosmetic surgery market in Homeland


Popular Surgical and Non-Surgical Procedures

Among the various cosmetic procedures available, Iranians and foreign visitors have shown a marked preference for surgical options over non-surgical treatments. Despite the global trend favoring minimally invasive procedures, Iran performed considerably more surgeries compared to non-surgical interventions.

Surgical Procedures:

  • Rhinoplasty (nose jobs)
  • Liposuction
  • Tummy tucks
  • Breast augmentation
  • Facelifts

The preference for surgical procedures is influenced by the availability of highly experienced surgeons, advanced medical facilities, and the cultural significance placed on physical appearance in the region. The affordability of these services in Iran compared to Western countries also contributes to their popularity.

Non-Surgical Procedures: Non-surgical procedures accounted for 143,000 treatments in 2023, divided into three main categories:

  1. Injections (126,000 procedures)
    • Botox injections: 90,000
    • Hyaluronic acid injections: 36,000
    • Calcium hydroxyapatite injections: A small number
  2. Facial Rejuvenation Procedures (9,000 procedures)
    • Chemical peels
    • Laser resurfacing
    • Microdermabrasion
  3. Other Non-Surgical Procedures (8,000 procedures)
    • Thread lifts
    • Radiofrequency treatments
    • Skin tightening therapies

Despite the increasing availability and effectiveness of non-surgical treatments worldwide, Iranian patients and tourists alike have demonstrated a stronger inclination towards surgical solutions, valuing their long-lasting results over the convenience of injectables and rejuvenation treatments.





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