Prior to 1967, television had covered about 2.1 million people; when NIRT began regular transmissions that year, coverage rose to 4.8 million, and by 1974 had risen to over 15 million, roughly half the total population. They are key intermediaries between information sources and the public. News anchors and presenters often become trusted public figures.
Online streaming, social media, and podcasts are alternative sources of information and entertainment. Incorporating new technologies, virtual broadcasts, and interactive media. Digital channels allow presenters to reach global audiences, extending beyond national borders. Podcasts and online video content have expanded the opportunities for presenters to develop personal brands.
