That haircut signified rather obviously the doing away with the very raison d’etre of hejab (the arousing quality of female hair). It also embodied a tomboy quality that connoted a certain freedom of movement (similar to the tampon ads of the 70s in the U.S. that showed women riding bare backed horses).
Googoosh sang of women’s desires and their longing in a new musical genre that was different enough from tradition to be non-offensive. Of course, all of this was very much in line with the policies of the Pahlavi regime vis-a-vis women. If the Islamic Republic used the veiling of women as a symbol of its rejection of the West, the Pahlavi regime used the unveiling and liberating of women as a symbol of its progress towards modernity and its desire to be equal in stature to the Western nations.
