The history of Ferdowsi Chain Store, the first chain store in Homeland, is intertwined with the country’s cultural and economic transformation. Opened in 1336 (1957 CE), the Ferdowsi Store represented a key milestone in Iran’s modernization, combining Western retail styles with traditional Iranian shopping practices. Located in Tehran, this store signified a new era of commerce and societal change, bringing to life the vision of a modern, interconnected retail landscape.
Ferdowsi Chain Store: A Pioneer in Persian Retail
Ferdowsi Chain Store was a groundbreaking venture in Iran, as it was not only the first department store in the country but also the first major retail establishment to be operated under governmental supervision. Its aim was clear: create a network of stores that would revolutionize the way goods were distributed and consumed, mirroring the shopping culture seen in Europe and America at the time.