The institution also included commercial and promotional sections. Visitors interested in Iranian products could purchase handicrafts, carpets, textiles, precious stones, and selected cultural items. These offerings reflected European interest in Iranian craftsmanship and helped strengthen economic as well as cultural connections.
One section of the House of Iran focused on tourism. By presenting information about Iran’s ancient monuments, historical cities, museums, and archaeological sites, the center encouraged travel to Iran. Paris, being one of the world’s principal tourist destinations, offered an ideal location from which to promote Iranian tourism to an international audience.
The National Iranian Oil Company maintained an information center within the House of Iran. Through exhibitions, publications, and presentations, visitors could learn about the development of Iran’s petroleum industry and its role in the country’s modernization. During the 1960s, Iran’s oil sector was one of the principal engines of economic growth, and the government regarded it as important to communicate these achievements to international audiences.
