The Rise and Fall of Ferdowsi Chain Store
Despite its initial success and the excitement it generated, Ferdowsi Chain Store struggled to achieve its broader goals of revolutionizing Iran’s retail landscape. While it introduced a new, modern way of shopping, it could not completely replace the traditional market system that had been the backbone of Iranian commerce for centuries. The bazaar remained a dominant force, and small shops continued to thrive, particularly in rural areas and smaller towns where Ferdowsi’s reach was limited.
The government’s control of the store also proved to be a double-edged sword. While state backing provided stability, it also stifled some of the flexibility and innovation that private enterprises often bring. By the time the 1970s rolled around, Ferdowsi Chain Store was struggling to maintain its relevance in a rapidly changing economic environment.