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But if “value for money”, and “results” are the new watchwords for aid, this should be a chance to think again, and to get better at finding out what poor people actually value and what results they might want to see. How to do this? There are already a plethora of qualitative methods for asking people what they want. But the lack of numbers has limited how seriously they are taken by policy-makers, who prefer to deal in data. And moving beyond a long list of asks to something that can be useful for policy-makers deciding where to put their money and energy has proved difficult.