[custom_adv] In 1930 the first Iranian silent film was made by Professor Ovanes Ohanian called Abi and Rabi. In 1933 he made his second film titled Haji Agha. Later that year, Abdolhossein Sepanta made the first Iranian sound film, entitled Lor Girl, which was released in 1933 in two Tehran cinemas, Mayak and Sepah. [custom_adv] The story of the film was based on a comparison between the state of security in Iran at the end of the Qajar dynasty and during Reza Shah period. Sepanta would go on to direct movies such as Ferdowsi (the life story of the most celebrated epic poet of Iran), Shirin and Farhad (a classic Iranian love story), and Black Eyes (the story of Nader Shah's invasion of India). [custom_adv] In 1937, he directed Laili and Majnoon, an Eastern love story similar to the English story of Romeo and Juliet.The present day Iranian film industry owes much of its progress to two industrious personalities, Esmail Koushan and Farrokh Ghaffari. [custom_adv] By establishing the first National Iranian Film Society in 1949 at the Iran Bastan Museum and organizing the first Film Week during which English films were exhibited, Ghaffari laid the foundation for alternative and non-commercial films in Iran. [custom_adv] Early Persian directors like Abdolhossein Sepanta and Esmail Koushan took advantage of the richness of Persian literature and ancient Persian mythology. In their work, they emphasized ethics and humanity.[15] [custom_adv] The 1960s was a significant decade for Iranian cinema, with 25 commercial films produced annually on average throughout the early ‘60s, increasing to 65 by the end of the decade. The majority of production focused on melodrama and thrillers. From 1937 till 1947 because of the world economic conditions and then the involvement in World War Two, the motion picture industry in Iran did not produce a single film, but the flow of foreign film to Iran did not stop. [custom_adv] In 1947, Esmail Koushan, with the help of some of his colleagues, established Mitra Films (1997), the first real film company in Tehran. Through their persistence, local feature film production was born and survived. The movie that really boost the economy of Iranian cinema and initiated a new genre was Ganj-e Qarun (Croesus Treasure), made in 1965 by Syamak Yasami. [custom_adv] Three years later Davoud Mollapour directed Shohare Ahoo Khanoom (Madam Ahou's Husband), which revolutionized Iranian Cinema by portraying women's role in the Iranian society at that time. [custom_adv] It also showed actresses (Mehri Vadadian and Adile Eshragh) to be the heroes on big screen for the first time. In 1969, Masoud Kimiai made Kaiser. With Kaiser (Qeysar), Kimiai depicted the ethics and morals of the romanticized poor working class of the Ganj-e-Qarun genre through his main protagonist, the titular Qeysar. But Kimiay's film generated another genre in Iranian popular cinema: the tragic action drama. [custom_adv] With the screening of the films Shohare Ahoo Khanoom directed by Davoud Mollapour in 1968, and Kaiser and The Cow, directed by Masoud Kimiai and Darius Mehrjui respectively in 1969, alternative film established their status in the film industry. By 1970 Iranian cinema entered into its mature stage. [custom_adv] The College of Dramatic Arts, instituted in 1963, produced its first graduates at the decade's beginning. Many progressive film co-ops and associations came into existence and there were a few regular film festivals taking place in the country. Attempts to organize a film festival that had begun in 1954 within the framework of the Golrizan Festival, bore fruits in the form of the Sepas Film Festival in 1969. [custom_adv] The first Iranian film festival was held in 1970 with Kaiser, The Cow, and Shohare Ahoo Khanoom winning the first, second and third prize for the best pictures respectively. The endeavors of Ali Mortazavi also resulted in the formation of the Tehran International Film Festival in 1973. From 1950 to the mid-1960 the Iranian film industry grew rapidly. [custom_adv] Many studios were established as well as others that entered the Cycle of the film industry independently. There were 324 films produced during this period 1950 for 1965. By 1965 there were 72 movie theatres in Tehran and 192 in other Provinces. Ebrahim Golestan in 1965 directed by films of interest Brick and Mirror 1965. [custom_adv] Bahram Beyzai is the director of one of the ground-breaking films of the Iranian New wave, 1972 Ragbar (Downpour). Sohrab Shahid-Saless is auteur director who embodied his original style in his 1975 film Still Life. Abbas Kiarostami is now a well-known director of the 1990s who directed one of the last films that screened before the revolution in 1978, Gozaresh (The Report). [custom_adv] For many years, the most visible face of Iranian commercial cinema was Mohammad Ali Fardin, who starred in a number of popular successful films. [custom_adv] In the more conservative social climate of Iran after the Iranian Revolution of 1979, however, he came to be considered an embarrassment to Iranian national identity and his films — which depicted romance, alcohol, vulgarity, objectification of women, scantily-dressed men and women, nightclubs, and a vulgar lifestyle now condemned by the Islamic government — were banned. [custom_adv] Although this would effectively prevent Fardin from making films for the remainder of his life, the ban did little to diminish his broad popularity with Iranian moviegoers: His funeral in Tehran was attended by 20,000 mourners. [custom_adv] Before Fardin, one could argue, Iran simply did not have a commercial cinema.During the war years, crime thrillers such as Senator, The Eagles, Boycott, The Tenants, and Kani Manga occupied the first position on the sales charts. [custom_adv] Officially, the Iranian government disdains American cinema: in 2007 President Ahmadinejad's media adviser told the Fars news agency, "We believe that the American cinema system is devoid of all culture and art and is only used as a device." [custom_adv] However, numerous Western commercial films such as Jaws, The Illusionist, Passion of the Christ, House of Sand and Fog, Sky Captain and the World of Tomorrow, Sherlock Holmes, Alpha and Omega, Scarface, Casino Royale, The Mechanic, and The Aviator have been screened in Iranian cinemas and Iranian film festivals since the revolution.